As evidenced by the style of the ad as well as Moss' lack of acoutrements, Nikon is clearly taking aim at the younger and hipper crowd of purchasers that make up the mass market. In addition to the Internet presence, Nikon is planning a series of print and TV ads to coincide with the May "sweeps" that marks the season finales of regular television shows. Viewers can also go online to bid on Moss owned items, and get fashion tips from the supermodel diva.