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January 19, 2007

Nikonians Corporate Partner earns Hot One Award

Congratulations to Nikonians Corporate Partner Think Tank Photo and their rotation360° rotating camera backpack for earning the Professional Photographer magazine 2007 Hot One Award as the industry's best new camera bag for professional application.

Here's the scoop via Think Tank's Press Release:

SANTA ROSA, CALIF -- Think Tank Photo's breakthrough rotating camera backpack, the rotation360°, was today awarded Professional Photographer's "Hot One Award" as the industry's best new camera bag for professional application.

With the rotation360°, in seconds a beltpack can be rotated from inside of the backpack to the front of the body, allowing photographers to access their gear stored inside without having to take it off or swivel the entire backpack.

For the 2007 Hot One Awards, a team of 15 judges -- all of whom are practicing professional photographers -- were asked to vote only on categories that fit within their areas of expertise. By conducting the judging in this manner, Professional Photographer was able to provide a premium level of expertise for the judging of each category.

"The 2007 Hot One Award winners represent an interesting combination of advanced technology and superior usability," said Jeff Kent, Hot One Editor, Professional Photographer magazine.

"Looking over the winning products, we noticed a concerted effort by manufacturers to create high-tech, high-quality items that have the working habits of contemporary professional photographers in mind. Our team of judges chose this year's crop of winners based on quality, usability, innovation and, in many cases, value for price. These judges are all working professional photographers, and their endorsement of these products indicates that the items work not only on the conceptual level, but on the practical level as well. The 2007 Hot One Award winners can be proud to call themselves the best the business has to offer."

"We're honored that Professional Photographer magazine chose to name the rotation360° the best new product in the camera bag category," said Doug Murdoch, Think Tank Photo founder and lead designer.

"Our business is based on listening to the needs of professional and serious photographers and creating innovative gear that serve their needs. The rotation360° breaks the barrier about which photographers in the field constantly complain: that they have to remove their backpack in order to access the contents inside."

Seeing Is Believing
To aid photographers in visualizing this new concept, Think Tank Photo has posted videos of the backpack in action and detailed product specifications at www.rotation360.com.
Among the features demonstrated there are the rotation360°'s breakthrough method for mounting one or two SLRs on the front of the shoulder straps, which takes all of the stress normally associated with cameras and camera straps and transfers the weight directly to the backpack's padded shoulder straps. A special camera strap is included with the bag which prevents stress to the neck or shoulders and prevents it from falling off.
With this revolutionary product photographers' hands are completely free to rotate the beltpack to the front of the body, change lenses and accessories at a moment's notice, and then rotate it back again into the backpack.

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About Think Tank Photo
Headquartered in Santa Rosa, California, Think Tank Photo (www.thinktankphoto.com) is a group of designers and professional photographers focused on studying how photographers work and developing inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, and employing materials that are environmentally benign.

Posted by flashdeadline at January 19, 2007 3:49 PM