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January 24, 2008

PMA 2008: The Heat is Turning Up

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With only seven days to go before PMA 2008's opening in Las Vegas, manufacturers are turning up the heat with their pre-show product announcements. Read on to get the scoop about the latest salvos in the camera wars!

First up - Pentax strikes back with a vengeance. Their heavy-hitting multi-page spreads in major magazines not withstanding, Pentax is determined to get some of the market share dominated by Nikon and Canon, with updates to their Digital SLR line. The K20D ups the resolution wars to the magic 14MP number, with an improved buffer, a 2.7" Live View LCD and a Dust Alert system that helps pinpoint troublesome spot locations. The 10MP K200D refreshes the well-received K100D with many of the K20's features, such as the LCD and expanded shooting modes that complement a variety of skill levels. The latest arrivals will be accompanied by a bevy of new lenses, including a 200mm f2.8 SDM, a 300mm f4 SDM and a 55-300mm f4-5.8 among others.

Speaking of Nikon and Canon, no major announcements were anticipated - after all the D3 and the 1DS Mk III were keeping everybody busy, right? The folks at Lake Success snuck in a couple of quick jabs and announced the replacement of the popular Digital Rebel XTi with the new Rebel XSi. The new stable mate is not just another 12MP upgrade; it encompasses the best features from its higher-tier siblings; Anti-Dust, 3" Live View LCD, Image Processing and new for the line - a narrow 4% Spotmeter. Canon also brought back a classic lens in the form of the EF 200mm f2L USM (a direct descendant of the super-fast EF 200mm f1.8L) and a monstrous EF 800mm f5.6L USM, both equipped with Image Stabilizers.

Every year we think the compact digital wars have to be over, and we're proven wrong again. Hot on the heels of their pro-body E-3 announcement, Olympus rolls out a series of new FE shooters (known as the µ/Mju series globally) sporting 8MP sensors, Face Detection technology, image stabilization and Perfect Shot Preview. Fujifilm continues it's onslaught with a volley covering all the possible ranges; from fashionable party cameras all the way to ZLRs with 18x zooms. Finally, Canon continues to raise the bar with updates to the rugged PowerShot A and the ultra-slim PowerShot SD lines.

Posted by covey22 at January 24, 2008 3:23 PM