Nikon Releases Six New Coolpix Cameras, But No DSLR or ILC/EVIL Models

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August 24, 2011 at 12:01 a.m. EDT - Nikon releases six new Coolpix cameras. Many were surprised since eight Coolpix cameras were released merely six months ago, in February of this year.

Nikon DSLR fans everywhere are sighing today over the lack of new DSLR releases last night. Rumors have been flying hot and heavy across the web, with dreams of a D300S and D700 replacement, an ILC/EVIL model (Interchangeable Lens Camera or Electronic Viewfinder Interchangeable Lens Camera), and even a D4 for the pros. All the the consumer and enthusiast-level Nikons have been upgraded, with the earlier release of the D3100, D5100, and D7000.

Does this mean that we will see no new DSLRs or the promised ILC/EVIL model, until spring of 2012?  Time will tell! Barring additional and unexpected announcements by Nikon in 2011, we may have to wait until spring. The earthquake in Japan may have become a factor in not releasing new DSLRs, due to the destruction of inventory and factory facilities.

Your D300, D300S, D700, D3, D3S, and D3X cameras are still hot performers. Remember how excited you were when you first got them? Well, hang on to that excitement for a few more months. Nikon sometimes releases DSLRs later than we would like, but when they do, lookout! They invariably set standards that other manufacturers scramble to meet, eventually.

Keep your confidence high in our favorite camera company. When we get our new DSLRs we will have in our hands a very mature, robust, and significantly more powerful line of cameras. When the new ILC/EVIL camera is released, we may even have something that makes the 4/3rd users green with envy. Who knows, maybe Nikon will surprise us with another announcement this year!

Upcoming are several abbreviated press release segments concerning the new Coolpix camera releases, along with pictures. At the end of each segment is a link to Nikon's website for detailed information on each model.


Nikon CoolPix P7100

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX P7100, the digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera that advanced photographers will seek as a companion to their D-SLR camera when both portability and superior image quality are a necessity.p7100_FRT_BCK_600.jpg
Coolpix P7100 front and back views

The new COOLPIX P7100 easily assumes the role as the new COOLPIX flagship by delivering amazing image quality, stunning High Definition (HD) movies and high speed performance to create an appealing package for professionals and enthusiasts alike. With an overall emphasis on image quality, consumers can expect rapid response in all aspects of camera operation, which also encompasses a new enhanced AF system for tack-sharp images in a variety of lighting conditions. Whether shooting landscapes or action, users have full creative control with the new 3.0-inch tilting vari-angle LCD screen, full manual features and new Special Effects that add a new dimension to images. With the aid of Nikon core technologies and distinctive new features and controls, the COOLPIX P7100 digital camera shifts image quality and performance into overdrive.

“The new COOLPIX P7100 is an enthusiast compact camera that provides stellar image quality, superior mobility and operability, as well as quick response and performance during even the most challenging shooting situations,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The COOLPIX P7100 will allow users to explore their creative freedom, yet delivers the amazing results that they have become accustomed to with their Nikon cameras.”

Link to more information on the P7100:
Digital Compact Camera Nikon COOLPIX P7100


Nikon Coolpix AW100 and AW100s

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.


Coolpix_AW_clrs_600.jpg
Coolpix AW series cameras in red, white, camo, black, and blue

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail. Ready to conquer the rocks, the ice and the waves, the AW100 hosts a myriad of Nikon core technologies aimed at providing stunning images and Full HD 1080p movie recording as well as new GPS technologies for outdoor enthusiasts.

“With detailed engineering and advanced technology, the COOLPIX AW100 is the rugged compact camera for the adventure enthusiast who never slows down and needs a camera that delivers amazing images and stunning Full HD movies without a second thought,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “The AW100 is as tough as the user that needs it, and it offers a sturdy exterior and advanced technology that enables users to capture life’s triumphant moments.”

Link to more information on the AW100 and AW100s:
Digital Compact Camera Nikon COOLPIX AW100/AW100s


Nikon Coolpix S1200pj, S8200, S6200, and S100

MELVILLE, N.Y. (August 24, 2011) – Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing.4-COOLPIX_600.jpg
Expanding on the ultra compact superzoom category, the new COOLPIX S8200 and COOLPIX S6200 deliver high performance zoom with quality NIKKOR optics, while the new COOLPIX S1200pj offers a unique way to share content with a 20-lumen built-in projector and compatibility with the iPhone®, iPad® or iPod touch®. With an enhanced organic LED (OLED) touch screen and chic design, the trendy COOLPIX S100 is the fun to use, stylish camera to see and be seen with.

“The new COOLPIX S-Series cameras combine Nikon’s renowned image quality and superior technology in slim, stylish bodies for connected users who love to share their memories with others,” said Lisa Osorio, General Manager of Marketing at Nikon Inc. “With easy-to-use features and fun capabilities, these cameras inspire consumers to shoot, record and share, while reflecting their personal style.”

Links to more information on the new S series Coolpix cameras:
Coolpix S8200: Digital Compact Camera Nikon COOLPIX S8200
Coolpix S6200: Digital Compact Camera Nikon COOLPIX S6200
Coolpix S100: Digital Compact Camera Nikon COOLPIX S100
Coolpix S1200pj: Digital Compact Camera Nikon COOLPIX S1200pj


Other Nikon News

In other news provided during Nikon's early morning press release: the Nikon D7000 won an EISA Award, winners were announced in the Nikon Photo Contest International 2010–2011, and Nikon released corporate data and forecasts:

Links to additional Nikon information:
Nikon D7000 Digital-SLR Camera Recipient of EISA Award
Nikon Photo Contest International 2010-2011 Announcement of Winners
First Quarter of the Year ending March 2012 Financial Results/Financial and Business Data
Announcement on Financial Forecast and Dividend Forecast Revision For the Year Ending March 31, 2012


Hang In There!

If you were eagerly awaiting a new D400, D800, D4, or some new lenses—hang in there. Nikon will deliver, probably this spring. Remember that only a few months ago they were devastated by one of the largest earthquakes in the recorded history of the world. It is amazing that they are doing any kind of production after such a short period of time.

New Coolpix cameras are relatively easy and inexpensive to produce; and sell. It will help Nikon build up some cash to make our new DSLRs for the spring. I can appreciate their current difficulties and have a lot of empathy for them.

One nice thing to look forward to: if you will take the time to examine some of the cool new features in these new Coolpix cameras, you'll see things that will later appear in the DSLR line. Looking back, technology often appears in the Coolpix line before the DSLRs get the same. We do have exciting times ahead!

Keep on capturing time...
Darrell Young



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