hendric's marketing Blog

Today we are unveiling four new marketing avenues available through Nikonians to help you draw interest in your products and services.

1. Get the biggest bang for your buck.
2. Another bang provided by our Nikonians Podcasts.
3. Be ready for the hottest selling season - The Nikonians Christmas campaign.
4. The world, USA & Europe - Special rates for your continent.
   

	Get the biggest bang for your buck.
	Why being Nikonians Corporate Partner is most beneficial for you. More than 200,000 members and a growing rate of 1,500 members per week is an extremely strong target group. To reach them, a period based campaign is a good approach. From your own experience you know your expenses increase when you plan to run several campaigns during the year. But there is a way just to do it once: Inclusive big package savings. The Nikonians Gold- / Platinum Partnership. One amount gives you a whole year of benefits: - More than 3,000,000 Banner impressions (4,000,000 Platinum) - Free ad space in the Nikonians Newsletter - Free ad space in all Issues of the Nikonians eZine "The Nikonian" - Exclusive ad space on the main page (Exclusively for partners) - Your Company as sponsor of one of our famous podcasts. - Your Logo on the Nikonians main page (Exclusively for partners) - Access to our annual main annual meeting: ANPAT (Annual Nikonians Photo Adventure Trip. This access is exclusively for our Partners) - Free Whitepapers about your products on our website. - Free support for your products release marketing and campaigns. - Exclusive Partner status during the whole year. Be part of the biggest Community for Nikon shooters worldwide. For more information you can download our Media Package from our Marketing website.

	Get another bang through the Nikonians Podcasts
	As an Imaging Professional you are working on high end products day by day. And you are probably using an iPod or another Mp3 Player to keep up to date with the latest news or just to listen to great music. The same happens with our Nikonians photographers. On Nikonians we provide two of the most interesting photography related podcasts — The Nikonians Image Doctors and the Nikonians News Flash. Both are direct channels to our Nikonians photographers. Your company now can participate in these productions. Make sure your product or your company is part of these podcasts. Be sponsor or let the podcaster talk about your products. For more information please contact the marketing department.

	The Nikonians Christmas Campaign
	In just a few days we will see people running through the shops to get all the gifts their family and freinds wrote down on their wish lists Would you like to have your products on these wish lists? We can help. The Nikonians Christmas campaign contains: - 100,000 Skyscraper impressions in the forum $ 1,300,- - 50,000 Skyscraper impressions in the newsblog $ 650,- - 3 Newsletter ads $ 1,500,- - 3 Newsflash Podcasts sponsored by your company. $ 1,950,- Total $ 5,400,- For all orders placed up to the 31st of October you get a Christmas Campaign Discount. The Total amount of this package is $ 4,000,- (excl. Tax) If you would like to know more about this campaign please contact the marketing department.

	Special rates for your continent
	Our Sponsored Forum and Competence Forum are two more strong instruments designed to increase your revenue and sales. Get in touch with your customers through a dedicated channel where the number of potential daily contacts generated is very high. You show your competence in a certain product or service area on top of the strong Nikonians platform.  We know that sometimes it is difficult to get a "go" from all continent departments. Therefore now we have a great solution available. Pertaining to your continent we now provide the products for a special rate according to the traffic in your continent. This is also possible for the Gold- and Platinum Partnership. For more information please contact the marketing department.

If you have any questions please feel free to contact us at any time.

Have a great day.

Hendric Schneider

Marketing Manager, Nikonians.org

Now you can become a Nikonians Fan on Facebook.

    The Nikonians Image Doctors will  have the 100th anniversary of their “Nikonians Image Doctors Podcast” show.

http://podcasts.nikonians.org/image_doctors.html

The Nikonians Image Doctors is one of the most successful podcasts of Nikonians. Recently they just got their own Fan club on Facebook. In every show they provide the user with great information about product, the digital darkroom or with great interviews talking to the a lot of professionals out of the imaging industry.

In their 100th anniversary show it would be awesome if we could integrate a congratulation from you. We would appreciate if you could hit the record button somewhere to record a short message to Image Doctors.

e.g. mention your name and company and congratulate Rick and Jason for their work.

You do not need to take care of the format. Just attaché the file
(mp3,wave,wmv,mp4….) to an email and send it to hendric(at)nikonians.org

It would be great if you could send me the file until 5th of September. If you are not able to record you can also send  a message. This messages are planned to be recorded by at 6th of September.

I guarantee that this files just will be used for the congratulation part of the 100th Nikonians Image Doctors Podcast which will be released at 17th of September. This is definitely free of charge.

Of course it’s also possible to sponsor this show. We provide two great products there.

1: Sponsored Podcast:
Be mentioned as the sponsor of the 100th Nikonians Podcast. Your name Company and Jingle will be run at the beginning and the end of the show.
Contribution First Sponsor: $1400,-
Contribution Second Sponsor: $1200,-

As the sponsor of this show you also will be part of the Image Doctors Leaderboard Banner which starts running 5th of September.
Text: Congratulations to the Image Doctors from (company name and logo).

Looking forward to a lot of congratulations.

Dear Imaging Professionals,

Today we are unveiling five new marketing avenues available through Nikonians to help you draw interest in your products and services.

1. 100% more without additional costs - The new Nikonians Newsletter ad.
2. Get as close as possible to your audience - Follow our Competence Forum and see how you could take advantage.
3. Contest sponsoring - a great additional opportunity for you.
   
4. Meet up at Linkedin,Facebook and Xing - The Nikonians Professional groups.
5. Social Networking - New Features to keep your customers growing

	100% more without additional costs
	The Nikonians Newsletter is a very succesful marketing instrument which gives you the opportunity to reach up to 90,000 photographers. Now we have improved this great instrument. You now can place a 120x150 pixel (vertical) or a 150x120 pixel (horizontal) image, plus a 50 word text message and a headline. Compared to the previous Newsletter ad dimensions containing 30 words plus headline and no images, it's now 100% more without any additional costs. If would like to take advantage of this proposal, please feel free to contact the marketing department.

	Get as close as possible to your audience
	It's been just a few weeks ago since Nikonians released the first Competence Forum. We are happy to inform you that the decision to create this forum, leading off with the Berger Bros. Camera Team, has been confirmed as very successful. The Berger Bros. Team is very happy to be a leader in this new concept at Nikonians.org. Offering a direct channel to your customers in our established community of Nikon enthusiasts helps build trust in making purchase decisions. This translates to increased Sales. If you would like to know more about the "Nikonians Competence Forum" please feel free to contact the Nikonians marketing department.

	Contest Sponsoring
	"Cocon" is the name of this picture posted by Zoran Buletic (Bzox) from Sarajevo. He was the winner of a recent "New Member Contest" and won free Nik Software as a prize. Contests are a good opportunity to get cheap or free advertising by just providing us with your products as prizes. If you would like to know more about this please contact the marketing department.

	Meet up at Linkedin, Facebook and Xing
	LinkedIn and Facebook in the USA and UK are very popular for managing and expanding your business networks. In the german speaking countries, XING is the leading system. To expand your opportunities to discuss and develop new marketing strategies we have created Nikonians groups on all three systems. If you want to exchange thoughts or ideas, you can try us there - Just join our groups :) Join the Nikonians Linkedin group Join the Nikonians Facebook group Join the Nikonians Xing group

	Social Networking
	Nikonians is the biggest Internet Community for Nikon shooters worldwide. For your marketing success we provide you with direct access to this important target group. We have now expanded the social networking features to further increase the communication among the members. Social Networking allows our members to build up their personal photographer's network and to keep track of the Nikonians members and favorite photographers who can help and inspire them the most. To see the grow of our Community just check out the Forums Lobby. There you will see an hourly updated counter which shows you the number of new members for the past 7 days.

If you have any questions please feel free to contact us at any time.

Have a great day.

Hendric Schneider

Marketing Manager, Nikonians.org

Dear Imaging Professionals,

Today we are unveiling six new marketing avenues available through Nikonians to help you draw interest in your products an services.

• New opportunities to attract your customer - The new Nikonians Media Package
• Two opportunities to get free advertising on the worldwide Nikonians website.
• Your Tutorial Videos on the Nikonians Website
• Business Directory User of the Week - get one Newsletter ad for free
• The new "Call Back" Service
• 200,000 Nikonians members and why this could be important for you.

The Nikonians websites provides you with one of  the most valuable target groups for your business. Since we have reached the 200,000 members mark the media package may not have covered all your needs. We understand these needs and now are proud to introduce you to our new media package. Here some key features of the package.

• Package solutions from worldwide down to each state of your country
• Opportunities for exclusive banner ads.
• Additional to  the cpm you can order period based 

Thiese are just three examples of the new Media Package. To download the package, please visit our  Marketing-Section.

We´ve allready told you about the media package (where you can buy advertising on Nikonians). There is also a pair of free options to help reach the highest number of potential customers.

First, is the added value you can provide to our members.

One of the benefits the Nikonians paying members can take advantage of is the Nikonians Rewards Program. On the Nikonians Rewards Website the member can get significant discounts on various products.

How does it work? Everybody can visit the Rewards Website. Everybody can see what is possible to get but only the Nikonians member on Silver Gold or Platinum will see the voucher codes or the "take advantage" button. Through your offering of discounts and special offers to our members, you automatically entice their additional interest.

Second, is the contest sponsoring.

Nikonians runs several contests for their members. If you join our increasing number of partners ans sponsors who make their products ans services available as prizes and rewards you add to your exposure. Depending on the value of the prizes you offer we will give free advertising. As an example of how we run these contests please visit these two different examples: "New Member Contest" and the "Best of Nikonians 2009" contest.

If you are interested in taking advantage of our Nikonians Rewards free opportunities or contest sponsoring program please send an email to hsd@nikoninans.org or call one of the numbers provided below.

Tutorial Videos are becoming important channel for modern advertising. Teaching how easy it is to work with your products can also be a successful way to satisfy current customer and to attract new customers. Nikonians is going to provide several tutorial Videos. If you would like to run tutorials on our website please feel free to contact me by sending an email to hsd@nikonians.org or by call one of the numbers provided below.

Business directory User of the Week - get one Newsletter ad for free

Photographers, Galleries, local dealer and all other Imaging Professionals please note. We have just started our "Biz Directory" User of the Week section. Every week we announce one "Biz Directory" user to 80,000 Nikonians Newsletter subscribers. It could be you who benefits.

The "Biz Directory" is our photographer´s oriented service. It is similar to the orange pages but it is 100% related to the needs of every photographer.

Sign up for free on the Nikonians "Biz Directory" today. To become "user" of the week at least one ad is required. To be able to place ads, videos and pictures please order one of the packages described in the tab "Payment" in your Business User Area. 

We are very interested assuring that you can get in touch with us as convenient as possible. To make this even more convenient we are - introducing "The Marketing Call Back Service".

Just enter your name, phone number and the best time to call and we will get back to you within the next 24 hours or the next official working day.

200,000 Members and why this could be important for you.

Since June 2009 Nikonians has exceeded 200,000 members. This is not only an amazing number of potential customers for you but it also is an amazing number of photographers gathered in one international community. Worldwide 200,000 Nikonians are talking about taking pictures, using software to edit them and how to print them. In Fall 2009 we expect to have 1/4 million Nikonians users. Get in touch with us now to become corporate partner . If you sign up now you can benefit from this ongoing increasing target group. To learn more about the corporate partnership please download the media package.

That´s it for today. Hope you found it informative

If you have any questions please feel free to contact us at any time.

Have a great day.

Hendric Schneider

Marketing Manager, Nikonians.org

You don´t know my number.

You don´t know the ringtones of the phones in other countries.

You hesitate to reach a front desk which probably does not understand you.

Don´t worry.

We call you!

For any items pertaining marketing at Nikonians.org and Nikonians.de you can use the Nikonians call back service. It´s pretty easy. Just give us your name and phone number and we will get back to you within 24 hours.

The grass is getting green. The sun is shining longer every day and giving you great warm feeling.

This is the time for all photographers to grab their gear and capture pictures of the world getting up after a long winter. Nikon enthusiasts all over the world emerge from their photographic hibernation to take those photos and share them with others. They have over 100,000 reasons for loving this season and as they share their photos and shooting tips you can make sure your products and services are immediately highlighted.

Want to know more? Click here.

We have recently updated our Nikonians Rewards program  . Nikonians on Silver, Gold or Platinum level get discounts on purchases and services.

If you want to participate and ad more value to the Nikonians membership you will get free advertising on the Nikonians webpage.

For more information please send me a email containing the voucher, rebate or discount you want to provide.  Additional to that we would like to know the period you want to run it with us. You can send your email to hsd(at)nikonians.org. You can also reach the marketing department by calling this phone numbers: (1) 504 322 3578 or 0049 771 897 68 49

Just a few days are left until you will see a new advertising area on www.nikonians.org and www.nikonians.de. The new Nikonians Video area will be released by the middle of April. This will become your chance to show your teaser on the Nikonians mainpage. During the Test period you will get this for a special rate.

<-- On the left please see a extreme successful video from Wacom Germany.

If you are interested please send me your 320x240 flash video (FLV) to this email. hendric(at)nikonians.org. If you have any questions please feel free to contact me at (504) 322 3578.

We have just released the new phone numbers for the Marketing office!

For calls from the USA & Canada please dial: (1) 504 322 3578

For calls from Europe or other continents please dial: 0049 771 897 68 49

In case you call me outside my business hours please leave your name and number and I will get back to you as soon as possible.