Selling pictures: December 2008 Archives

Why free can make you money

By Martin Joergensen | December 8, 2008 7:20 PM | | Comments ( 3)

MJ0_2056-01.jpgGiving stuff away for free can be a very good way of making money. I have written about that before, and the current economic state of the world makes this even more true. People will spend money even more unwillingly due to threats of downfall and recession. It's not like they won't spend money. They will. In particular if they know that the stuff they buy is good.

The last few weeks there have been a few entries on Danish professional photographer's web sites – mainly on the Photographer's union's web pages. Most of these photographer's are photojournalists who come from a world of stable jobs, regular freelance agreements, strict segregation between amateurs and professionals and magazines and newspapers as the typical customers paying the tariff.
One entry reads “Free images, free newspapers, free stories, free entry. Soon the only thing not free will be the ride to work”. This piece and a couple of others on similar photojournalist's sites mainly cover an incident where a newspaper published images taken by an amateur photographer who gained free entry to a concert in exchange. Continue reading Why free can make you money.


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