This year, Saguaro Shadows Photography has some unique marketing, beyond our normal, Google Adwords advertising.
First, we're using word of mouth. We're mentioning to all of our friends and extended contacts that will we be providing specials on family Christmas portraits this year. We spread the word far and wide. We'll be using the web in other ways, including our Facebook presence. More on Facebook in a later blog!
For more directing marketing, we have creating bookmark sized business cards. These high quality business cards have sample pictures on the front, and our information on the back:
This particular card we give out when our daughters attend birthday parties (and they go to a lot!). This card offers a "free" portrait session. We only give these cards out at occasions like this to try and draw in new business. One side benefit, is that at the birthday party, the card itself becomes a topic of conversation between other parents at the party, thus raising awareness of our services.
This year, we have a new bookmark design for Christmas:
The idea with this card is to generate interest in Christmas family photos. And here's our unique twist on marketing this year: We're going to give these cards away on Halloween! Not to every child, but to those families that come to door with small children who appear like possible photography clients.
Later in the year, I'll report back on our unique marketing efforts are working out.
By the way, if you're a reader of my blog, and a Facebook member, please become a fan of Saguaro Shadows!