Despite a sluggish economy, our wedding and portrait business is up this year. We have attacked each year with an updated strategy, and this year was no different. We revamped our price list and client presentation methods. The changes we made resulted in higher revenue per customer, and more customers. For example, in our wedding packages we produced a nice full color brochure, and laid out our packages top-down. Best package first. When we meet with potential wedding clients, we show them a short slide show movie of our work, generated with Animoto. From there, we run through a presentation of our packages, Best down to the most economical.
We have also expanded our business in Senior portraits:
This is a challenging area to break into in our area, because all the schools already have contracts with other photographers. Our selling point is don't sell senior portraits, but we sell senior experiences. We focus on areas, or activities of the senior's choice.
This senior selected our downtown area, and wanted a variety of locations and outfits.
Looking forward into the Fall, we are getting ready for the Holiday season already. We are going to kick off a holiday promotion in October. Our client base has grown enough that we should be able to keep our calendar full just with business from the existing base.