Even though we ARE Nikon lovers,we are NOT affiliated with Nikon Corp. in any way.



Sign up Login
Home Forums Articles Galleries Members Galleries Master Your Vision Galleries 5Contest Categories 5Winners Galleries 5ANPAT Galleries 5 The Winners Editor's Choice Portfolios Recent Photos Search Contest Info Help News Newsletter Join us Renew Membership About us Retrieve password Contact us Contests Vouchers Wiki Apps THE NIKONIAN™ For the press Fundraising Search Help!
More5

« Take the Nikonians Tour! |Main| Thom Hogan: The 18-200 AF-S VR DX Review »

March 20, 2006

Nikon Bullish on '07 Camera Shipments

Nikon's projections for 2007 include a 30% rise in digital SLR shipments , but sees a fight for the heavily-contested entry-level market.

Managing Director Makoto Kimura sees revisions neccessary in marketing and selling entry-level models under USD1000, but is betting on significant growth to help boost revenue. This same competitive market segment cost Konica-Minolta and Kyocera their place in the imaging industry.

Nikon has already made sizable increases in their imaging division, with a 28 percent boost in R&D to 13.2B Yen ending in March of 2005. Overall, camera R&D represented over 40% of the company's overall research expenses.

Kimura acknowledges that the lifecycle of a typical DSLR has dropped to about 1.5 years versus 3 for an equivalent film model, so turnover is expected to fuel part of the coming wave of growth. Nikon has already implemented many cost-savings in order to remain competitive, having consolidated manufacturing lines to two plants; one in Thailand for consumer models and the other in Japan for pro versions. In addition, camera models now share a wide common base of parts and Nikon has increased parts procurement to achieve further cost-savings.

Posted by covey22 at March 20, 2006 5:20 AM