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September 12, 2006

Fuji Photo Enters The Beauty Care Market

At first blush, the concept of a photo-industry giant entering the highly competitive beauty care market seems a bit outlandish. But Fuji Photo is claiming that during research for improving film quality, they discovered chemical technologies that could also be used in health care. Company president Shigetaka Komori cited "precision chemistry and precision process control" from years of creating high-quality emulsions that make the transition more relevant in terms of competitive advantage. Fuji Photo appears serious about the cross-over, having bought a 22 percent stake in a Tokyo pharmaceutics startup earlier this year. As for the company's new products, Fuji Photo will start selling skin care items under the brand name f-squared-i (f2i) and dietary supplements called f-cubed-i (f3i) via Internet and mail order at the end of September.

Posted by covey22 at September 12, 2006 4:02 PM