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March 22, 2007

Nikon D40 wins DIWA Gold Award

DIWA-awards-125.jpg Nikon's lightweight entry-level digital single-lens-reflex (DSLR) camera has earned the DIWA (Digital Imaging Websites Association) Gold Award for its high overall performance at a very competitive price. The DIWA press release announcing the selection of the Nikon D40 as winner of the award noted its "many internal technologies are inherited from its far more expensive siblings, the Nikon D80 and D200."


With its combination of 3D Colour Matrix II metering, high quality image-processing algorithms and fast performance, the D40 delivered an excellent quality to price ratio according to the announcement made today.

The D40 win adds to an impressive list of DIWA awards already earned by the rest of the Nikon DSLR line up.
The Nikon D50 was named the "Best Digital System Camera" when it earned the 2005 DIWA Platinum Award.

The Nikon D200 was honored with a Gold Award announced in May 2006, and the Nikon D70 earned the 2004 Gold Award.


The full press release on the D40 Gold Award follows:

Amsterdam, March 22, 2007 : DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, today announces a DIWA Gold Award to the Nikon D40 digital single-lens-reflex (DSLR) camera for its high overall performance at a very competitive price.

Many people believe that high image resolution is synonymous with high image quality, but this is not always the case. High quality optics, first class image processing and ample image resolution is usually the best combination for optimum image quality and camera performance. When introducing the D40, Nikon claimed that 6 Megapixels is the ideal image resolution for the targeted consumers. After testing numerous samples of the D40, the international DIWA group of experts unanimously confirms Nikon's statement. The Nikon D40 is a quality built camera with good ergonomic design, user-friendly operation, fast and precise functions, excellent image quality and last but not least, at a very attractive price.


Kai Thon, DIWA's test manager says: "The DSLR camera market is booming and new models are introduced at rapid pace. DIWA members are pleased to confirm that the Nikon D40 is far more than just another DSLR. Built on Nikon’s long experience and indisputable reputation for quality, filled with the most important goodies from more advanced Nikon models, with priority on performance rather than marketing tricks and gimmicks, the D40 is currently as close to the perfect DSLR you can get for a reasonable sum of money".

Over several decades, Nikon has built their remarkable reputation primarily as makers of top quality 35 mm system cameras and lenses. This legacy is forwarded into the digital age by maintaining the classic Nikon quality camera bodies and high performance Nikkor lenses, supplemented by state-of-the-art digital imaging technologies. This and a most competitive price tag make the Nikon D40 an obvious winner of a DIWA Gold Award.

About DIWA

A fast growing independent, authoritative, industry organization
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry, alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

Unique bullet-proof test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error, or even hidden bias, from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in an annual best of the year Platinum medal awards in all product categories.

DIWA Awards members:
- Canada:
- Czech Republic:
- Germany:
- Hungary:
- Netherlands:
- Norway:
- Poland:
- Slovenia:
- Spain:
- Turkey:
- United Kingdom:

The DIWA multi-lingual Web site
At the heart of the DIWA organisation is its multi-lingual Web site,, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site - - or email us at

For a recent news article regarding a VIP visit from Panasonic representatives to DIWA member DigIT and the test lab, click here. DIWA Labs is is headquartered in Norway and managed by Kai Thon.


Want to share your experiences or get tips on the full line of Nikon DSLR's?

Visit our Nikonians forums:

The latest news and information regarding the D40, D40X and D50 is included in one of our fastest growing forums.

Our Nikonians who have chose to focus on the D70 have their own active community.

Our D80 forum is often a meeting site for those who are seeking high end performance features at an affordable price.

The D200 and D100 users includes photographers with a variety of semi-pro and professional backgrounds.

The D1 and D2 Users Group covers the upper end of the Nikon DSLR line up.

Posted by flashdeadline at March 22, 2007 7:34 AM