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May 30, 2007

Savvy Marketing: Nikon's Picturetown

Nikon has struck another marketing winner, this time with their Picturetown campaign. Two hundred D40 cameras were handed out to residents of all backgrounds in picturesque Georgetown, South Carolina.

The campaign showed how easy it was to take quality photos just by having the right camera in hand. Epson America printed all of the photos for posting on the town bulletin board as well as enlargements for personal enjoyment. The Picturetown website also documents behind-the-scene stories, individual commentaries on each of the photos and a full gallery of the residents' work.

Posted by covey22 at May 30, 2007 5:13 PM