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June 18, 2007

PMA: Majority of U.S. DSLR Users Are Women

The Photo Marketing Association's 2007 U.S. Digital Imaging Survey has revealed women are now the majority of digital SLR users in the nation by a slight margin - fifty-one (51) percent. Half of those households have annual incomes of at least USD75000 and likely have two children or more under the age of six. The numbers are even more disparate in the total digital camera market - sixty-two (62) percent. Men's trends were not reported, but were widely scattered across income and demographic tiers.

Posted by covey22 at June 18, 2007 8:30 PM