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March 20, 2008

Phase One and Mamiya Digital Imaging unveil joint venture camera

Professionals gathered at the Photo Imaging Expo 2008 in Tokyo are getting a first-hand look at what is being described as the world's most flexible open medium format digital camera platform.

645AF.jpgPhase One A/S and Mamiya Digital Imaging Co., Ltd. yesterday announced their co-developed platform, known as the Phase One 645 Camera or the Mamiya 645AFDIII.

The camera will be sold by Phase One and Mamiya exclusively.

More from their Press Release: ----

The Phase One 645 Camera System achieves a virtually seamless marriage of lens, body, P+ backs and Capture One software. Perfect harmony keeps your focus on the subject, not the equipment. Incredible images are created through a perfect blend of man and machine, where the imagination is the only limit. See the website here.

The camera platform answers the calls of professional photographers for a modular system that offers unprecedented feature combinations, and most significantly the freedom to choose individual components from an open platform to best serve their working needs.

Designed to accept all quality digital camera backs, the camera platform is also open for traditional film operation. It offers the widest choice of high-end lenses, including the complete Mamiya 645 lens range, the new 28mm aspherical and D series lenses, as well as Hasselblad V-lenses and Pentacon Six lenses. It is designed to achieve shutter speeds from 1/4000 sec. to 60 min.

The camera features an ergonomic molded grip and provides direct control of critical camera settings using manual dials -- both of which are essential elements for the professional photographer engaged in day long hand-held shooting sessions.

"Phase One and Mamiya have taken the first step in delivering a unique approach to designing camera systems," said Henrik Håkonsson, CEO of Phase One. "We believe that equipment interoperability and personal choice are integral values in realizing the highest quality imaging results. Furthermore we have invested heavily in optimizing all elements of the camera systems reliability to maximize the photographers' time for shooting extraordinary images."

"Mamiya and Phase One are consolidating our expertise and fulfilling our ambitions to provide the products desired by our customers," said Tsuyoshi Tsutsumi, CEO of Mamiya Digital Imaging. "We will continue to cooperate and work hard to ensure that future camera systems are limited only by the imagination and desires of the artists that use them."

Pricing and Availability ---------

The first pre-production units will be demonstrated this week at the Photo Imaging Expo. Full technical details, including system component options will be provided at the start of volume production shipments, expected in QY2. For more information about ordering the camera platforms, please contact sales at www.phaseone.com and www.mamiya.co.jp.

Capture One 4.1 also debuts

Phase One's Capture One 4.1 is also being previewed at Photo Imaging Expo this week at the launch of the companies' new open medium format digital camera platform.
The next update to Phase One's raw workflow software will include support for the high quality 22 mega pixels Mamiya ZD camera and digital back. This support is a commitment to the strategic alliance between Phase One and Mamiya Digital Imaging.

Capture One 4.1 will also include two new technologies initially available for Phase One digital backs, built on Phase One's expertise in digital backs and thorough testing with a selection of Mamiya lenses.

Lens+ technology is designed to provide photographers with a superior out-of-the-box solution for removing lens artifacts in images. Not only will lens artifacts like chromatic aberration and fringing be heavily reduced, but at the same time image texture and color fidelity are expected to achieve a previously unseen level – resulting in amazing sharp and vibrant images.

A new standard of image sharpness will be introduced through use of Focus+ technology engineered to enhance performance of the full Mamiya 645AFD lens range, enabling a new level of sharpness and resolution. Perfect pixel definition will optimize the basis for high quality image rendering and extreme scaling. These technologies will be expanded to cover a broader range of lenses in the near future.

Top fashion photographers who demand high resolution, high capture rates and instant high quality previews for evaluation of image composition, exposure, and focus will enjoy the fastest ever tethered shooting functionality in Capture One 4.1. Image transfer and preview generation will be virtually instantaneous with Phase One backs, even with resolutions up to 39 mega pixels.

Pricing and Availability
Capture One 4.1, a free update to all Capture One customers, will be available for download beginning with volume production shipments of the new Phase One 645 Camera platform, expected in the Second Quarter of 2008.


Posted by flashdeadline at March 20, 2008 10:40 AM